Tuesday, March 30, 2010

Cutting Back on Yellow Pages

When it comes to sustainability, we all know that little things can go a long way to preserving our planet’s resources. Whether it’s turning off your power strip when you’re not using it, or just making sure to hit the light switch when you leave the room, small changes add up to make big differences. The founders of a new website are working on their own way to combat waste, one phone book at a time. Inspired by the National No-Call Directory, a save haven for all of us who hate telemarketers, and motivated by the constant delivery of phone books he was receiving, a Missouri college student has started YellowPagesGoesGreen.org. The aim is not to stop the production of phone books and directories all together, but to prevent them from being delivered where they will not be used.

Every year, 19 million trees are harvested in order to produce 500 million directories. Due to the increase of smart phones and the popularity of search engines, many of these books will just end up in landfills without ever having been used. By adding your name to the list, you can prevent the delivery of your own book and raise awareness about the amount of waste involved in their production.

By: Caro Griffin
Story Courtesy of: Eco Columbia

1 comment:

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